Foundry Coaching
FOUNDRY COACHING
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Get stronger, leaner, and actually consistent in 12 weeks.

Personalised strength & fat loss programming, weekly check-ins, and direct coach access.

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14-Day Guarantee: email us within 14 days, full refund

Everything you need to reach your goals.

Personalisation

Your training program is built specifically for your body, goals, lifestyle, and the equipment you have access to.

Accountability

Coaches check in with you every week to keep you on track and make any changes your program needs.

Expert Coaching

Simon's spent 10 years in the fitness industry, the last 4 as a certified PT, coaching strength, hypertrophy and fat-loss clients. That same standard goes into every program.

Strong Community

Achieving your goal is easier with others. Get access to a community of members who support and push each other.

Sustainability

We focus on progress that actually sticks: no crash diets, no extreme methods, just training and habits that hold.

Exactly what you get. Nothing vague about it.

Foundry Coaching Membership
$125per week, first 12 weeks AUD

12-week minimum commitment, billed weekly. Then $99/week AUD ongoing, cancel anytime.

  • → Custom strength, hypertrophy & fat-loss programming
  • → Weekly structured check-ins, every week
  • → Direct coach access for form checks & adjustments
  • → Full member community & accountability system
  • → Program updates as your progress changes
  • → 12-week minimum commitment, then cancel anytime
See Membership Details

Try Foundry risk-free for 14 days.

We're confident this program is worth committing to, but we also know it's not the right fit for everyone. If Foundry isn't for you within your first 14 days, email foundryfitnesshq@gmail.com directly and we'll refund you in full. No forms, no runaround.

What our members are saying.

Real results from people already in the program.

★★★★★
"I had a lot of knowledge about gym and fitness, but wasn't seeing results. Simon helped me see through the things I was lacking, and we built the systems to actually achieve my goals."
Ethan Le
Coach
★★★★★
"I'd always trained without structure, just going off feeling. Once I joined the program, I was given real structure and everything finally made sense."
Louie Vu
Premium Member
★★★★★
"I was always training a lot: boxing, running, the gym, but none of it had structure. Simon brought it all together, and once nutrition and recovery were dialed in, that's when I started seeing real progress."
Veebol Sin
Premium Member
Simon
Head Coach

Simon

Certified PT · 10 Years in Fitness

Simon has spent 10 years in the fitness industry and the last 4 as a certified personal trainer. Along the way he's missed lifts, blown diets, and made plenty of wrong calls, but he never stopped adjusting. That process is where his systems come from: he's dropped 10kg while adding strength and muscle, and gone from struggling to run 3km to finishing a half marathon in 1:46, all within a year that included burnout and more than one injury. He's since moved on to his next challenge, a full marathon and a half Ironman. What he brings to Foundry isn't theory, it's real, first-hand experience. He walked so you can run.

Strength & Hypertrophy Fat Loss Programming Half Marathon: 1:46 Marathon & Half Ironman Training
Ethan
Co-Founder

Ethan

104kg → 86kg & Still Going

Ethan co-founded Foundry off the back of his own transformation: down from 104kg to 86kg, and still cutting. Living through what it actually takes to change is what pushed him to help build a system where people don't have to figure it out alone: real programming, real accountability, and someone in your corner the whole way. He runs the systems and content behind Foundry so Simon can focus on coaching.

104kg → 86kg Habit-First Approach Still In Progress
How It Progresses

From day one to a habit that holds.

01 · RAW
Assessment
We assess your training age, goals and schedule, then build your program around you.
02 · FORGED
In Training
Weekly programming, check-ins, and direct access to Simon as the plan adjusts to your progress.
03 · TEMPERED
It Holds
Strength and consistency that survive real life, not just a 12-week photo.
Membership

One membership. No confusion.

Custom programming, weekly check-ins, and direct coach access, structured so the heaviest support lands during your first 12 weeks.

12-Week Start
Foundry Coaching
$125per week, first 12 weeks AUD
12-week minimum commitment, billed weekly. Then $99/week AUD ongoing, cancel anytime.
  • → Custom strength, hypertrophy & fat-loss programming
  • → Weekly structured check-ins with Simon
  • → Direct message access for form checks & adjustments
  • → Full member community & accountability system
Start Today

Backed by our 14-Day Guarantee. Cancel anytime after your first 12 weeks.

FAQ

Before you join.

Do I need gym experience to start? +
No. Programming is built around your current training age, whether that's day one or ten years in.
What if I don't have gym access? +
Let us know your equipment during onboarding and the program gets built around what you actually have access to.
How does the guarantee actually work? +
If Foundry isn't the right fit within your first 14 days, email foundryfitnesshq@gmail.com directly and we'll refund you in full. No questions asked within that window.
How does billing work? +
You're billed $125/week AUD for your first 12 weeks (a required minimum commitment). After that it converts to $99/week AUD, and you can cancel anytime with no notice period.
Why is there a 12-week minimum commitment? +
Because real change needs skin in the game. When you've paid for something, you pay attention to it. The 12-week lock-in keeps you showing up through the weeks that actually build the habit, instead of quitting the moment it gets hard.

Stop starting over. Start something that holds.

Join Foundry Coaching and get programming, accountability and a coach who's actually in it with you.

Start Today